![Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged](https://www.chargedretail.co.uk/wp-content/uploads/2022/04/Nike.jpg)
Nike's direct-to-consumer model 'isn't what it's cracked up to be' - Latest Retail Technology News From Across The Globe - Charged
![London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she](https://c8.alamy.com/comp/2GKDT77/london-uk-14-september-2021-at-nike-town-at-oxford-circus-in-the-heart-of-the-west-end-giant-screens-show-images-of-tennis-prodigy-emma-raducanu-taken-a-moment-after-she-won-the-us-open-tennis-tournament-emma-raducanu-is-sponsored-by-nike-and-expected-to-be-able-to-build-a-lucrative-career-with-sponsorships-and-commercial-endorsements-due-to-her-extraordinary-sporting-ability-combined-with-good-looks-youth-and-multi-cultural-appeal-based-on-her-joint-romanian-and-chinese-heritage-anna-watsonalamy-live-news-2GKDT77.jpg)
London, UK, 14 September 2021: At Nike Town at Oxford Circus in the heart of the West End giant screens show images of tennis prodigy Emma Raducanu, taken a moment after she
![NIKE, Oxford Street, London, UK, “Put a Spring in your Step”, photo by Amanda Britton, | Store display design, Display design, Retail design NIKE, Oxford Street, London, UK, “Put a Spring in your Step”, photo by Amanda Britton, | Store display design, Display design, Retail design](https://i.pinimg.com/736x/37/4c/f1/374cf1e831a79ac6f49eceac4831dfa0.jpg)
NIKE, Oxford Street, London, UK, “Put a Spring in your Step”, photo by Amanda Britton, | Store display design, Display design, Retail design
![UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy](https://c8.alamy.com/comp/E4Y09P/uk-london-nike-town-is-pictured-on-oxford-street-in-central-london-E4Y09P.jpg)
UK, London : Nike Town is pictured on Oxford Street in Central London on 17 July 2014 Stock Photo - Alamy
![People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319 People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319](https://thumbs.dreamstime.com/z/people-queuing-outside-nike-store-oxford-circus-london-uk-london-united-kingdom-th-april-customers-queue-outside-nike-215851319.jpg)
People Queuing Outside the Nike Store on Oxford Circus, London, UK Editorial Stock Image - Image of shopping, regent: 215851319
![London, UK. 22nd Mar, 2020. Nike and Topshop's flagship stores at Oxford Circus are now closed to customers. The social distancing advice for reducing the spread of COVID-19 virus has caused most London, UK. 22nd Mar, 2020. Nike and Topshop's flagship stores at Oxford Circus are now closed to customers. The social distancing advice for reducing the spread of COVID-19 virus has caused most](https://c8.alamy.com/comp/2B8ME1H/london-uk-22nd-mar-2020-nike-and-topshops-flagship-stores-at-oxford-circus-are-now-closed-to-customers-the-social-distancing-advice-for-reducing-the-spread-of-covid-19-virus-has-caused-most-chains-and-department-stores-to-close-their-doors-to-shoppers-and-put-their-business-online-credit-anna-watsonalamy-live-news-2B8ME1H.jpg)
London, UK. 22nd Mar, 2020. Nike and Topshop's flagship stores at Oxford Circus are now closed to customers. The social distancing advice for reducing the spread of COVID-19 virus has caused most
![NFL UK on Twitter: "Nike Town on Oxford Street taken over by the NFL! #NFLLondon http://t.co/KeVB7Y4V. @Patriots, @STLouisRams." / Twitter NFL UK on Twitter: "Nike Town on Oxford Street taken over by the NFL! #NFLLondon http://t.co/KeVB7Y4V. @Patriots, @STLouisRams." / Twitter](https://pbs.twimg.com/media/A5jxGuJCYAAwO5q.jpg)
NFL UK on Twitter: "Nike Town on Oxford Street taken over by the NFL! #NFLLondon http://t.co/KeVB7Y4V. @Patriots, @STLouisRams." / Twitter
![Nike's new retail app is so good it will make you want to shop in-store again | London Evening Standard | Evening Standard Nike's new retail app is so good it will make you want to shop in-store again | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/01/21/14/nike-london-town-1.jpg?width=1200&auto=webp&quality=75)