![Adidas: The 'Neftenga', or 'boss' as it's known in Ethiopia, is the first shoe in a long line of adizero adios success. @HaileGebr made the world watch as he smashed his own Adidas: The 'Neftenga', or 'boss' as it's known in Ethiopia, is the first shoe in a long line of adizero adios success. @HaileGebr made the world watch as he smashed his own](https://external-preview.redd.it/p-pL9RqjPS9Xw_WnpUiWIJC-6Dxg6TI7HPapan0ZTJY.jpg?auto=webp&s=1033570b2c43790720e0d9900e2c0e0db9104135)
Adidas: The 'Neftenga', or 'boss' as it's known in Ethiopia, is the first shoe in a long line of adizero adios success. @HaileGebr made the world watch as he smashed his own
![adidas Running on X: "Today's pick of the past? @HaileGebr's Neftenga #adizero as the first shoes to fly 26.2 miles in under 2:04 #TBT http://t.co/maS1b440yw" / X adidas Running on X: "Today's pick of the past? @HaileGebr's Neftenga #adizero as the first shoes to fly 26.2 miles in under 2:04 #TBT http://t.co/maS1b440yw" / X](https://pbs.twimg.com/media/BYeRLfwCcAALvEa.png)
adidas Running on X: "Today's pick of the past? @HaileGebr's Neftenga #adizero as the first shoes to fly 26.2 miles in under 2:04 #TBT http://t.co/maS1b440yw" / X
![Hᴇɴᴏᴋ G. Gᴀʙɪsᴀ on X: "A few years ago, Haile also signed with Adidas company a shoe branding line called “Neftegna”. Neftegna means system of violent land dispossession by military “bosses” in Hᴇɴᴏᴋ G. Gᴀʙɪsᴀ on X: "A few years ago, Haile also signed with Adidas company a shoe branding line called “Neftegna”. Neftegna means system of violent land dispossession by military “bosses” in](https://pbs.twimg.com/media/E60pqVDXIAYSJrA.jpg)